Gurjot Singh

Owned product design for a Toronto art-discovery platform, from research-backed strategy and three personas to a 35+ screen system with distinct consumer and creator flows, including an artist analytics dashboard. Built a token-based design system and ran a full self-audit to resolve broken flows and navigation gaps before prototype.

Conducted user interviews and competitive analysis across rail booking platforms, identifying friction in sorting, filtering, and journey comparison, then delivered hi-fi feature proposals aligned to VIA Rail's branding and component system.

• Following graduation from Humber College and receiving a work permit in July 2025, independently led end-to-end design for Artscape, a Toronto art-discovery app (see Projects).
• Completed the Lloyds Banking Group UX Advanced virtual programme on Forage while building AI-assisted design workflows using Cursor and Claude Code to prototype and iterate faster.
• Published a personal design portfolio via Webflow and volunteered with the Canadian Red Cross throughout 2025.
• Built a scalable Figma design system across 10 components with reusable variants and production-ready guidelines.

Multidisciplinary Health Clinic

• Conducted user interviews and field research to map the end-to-end patient experience across digital and physical clinic touchpoints, identifying friction in booking, wayfinding, and service delivery.
• Designed a kiosk prototype and website redesign recommendations, translating research insights into actionable short- and long-term solutions aligned to clinic operations.
• Delivered a structured service blueprint and execution roadmap to clinic stakeholders, spanning digital interface improvements and physical space optimisation.

B2C Health & Wellness E-commerce Platform

• Owned end-to-end design of a responsive ordering flow through 3 rounds of high-fidelity Figma iteration within an agile sprint cycle, delivering production-ready assets for stakeholder sign-off.
• Validated user assumptions through 4–6 customer interviews and secondary research, translating qualitative insights into decisions that reduced the ordering flow from 4 steps to 2.
• Presented design concepts and rationale to stakeholders, incorporating iterative feedback from a cross-functional team to finalise the ordering experience.

Elections Canada (Client)

• Conducted 6–10 user interviews and reviewed 8+ research papers, synthesising insights from 129 survey respondents into evidence-based recommendations for Elections Canada.
• Translated qualitative and quantitative findings into high-fidelity prototypes, identifying and resolving 3+ critical usability issues across the candidate information experience.
• Presented recommendations directly to Elections Canada stakeholders, aligning a cross-functional team of 5.
• Delivered end-to-end research and a full Figma prototype proposing a page revamp to boost youth engagement.